B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Recent
8%
8% -- share of job postings mentioning ai for U.S. marketing job postings (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Marketing Association
Primary
Tier A
https://martech.org/here-are-the-marketing-skills-ai-is-making-more-valuable/ ↗
Source Article
Here are the marketing skills AI is making more valuable
As AI takes on more execution, there is more need for marketers who bring judgment, strategy and the skills to direct the technology.
The post Here are the marketing skills AI is making more valuable appeared first on MarTech.
Original Research
American Marketing Association
· Original study ↗
Methodology
Job-market data from AMA 2026 State of Marketing Careers Report; share rose from 8% (Jan 2025) to 15% (Dec 2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. marketing job postings: 8% share of job postings mentioning ai. Source: American Marketing Association (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-mention-marketing-job-postings-2025
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<blockquote cite="https://lighthousedata.io/data/ai-mention-marketing-job-postings-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- share of job postings mentioning ai for U.S. marketing job postings<br><small>Source: American Marketing Association (2025) · <a href="https://lighthousedata.io/data/ai-mention-marketing-job-postings-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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