B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

11%

11% -- ai adoption media brief summarization growth yoy for marketers using AI for media brief summarization (2025)

Name: AI Adoption Media Brief Summarization Growth Yoy Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2025 · n=1,970 · DoubleVerify

AI adoption for media brief summarization grew by 11% year-on-year.

Cite this stat Share How we verify

Attribution: DoubleVerify View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

11%

Unit

Percentage

Data Vintage

2025

Entity

marketers using AI for media brief summarization

Sample Size

1,970

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DoubleVerify Primary Tier B

https://www.campaignindonesia.id/article/doubleverify-manajer-kampanye-kehilangan-10-jam-per-minggu-… ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

DoubleVerify: Manajer kampanye kehilangan 10 jam per minggu untuk pekerjaan yang bisa diotomatisasi

DoubleVerify: Manajer kampanye kehilangan 10 jam per minggu untuk pekerjaan yang bisa diotomatisasi Riset DoubleVerify terhadap 1.970 pengambil keputusan ungkap manajer kampanye kehilangan 26% waktu kerja untuk tugas manual yang bisa diotomatisasi. Untuk terus menikmati artikel ini, silakan log in. …

Original Research

DoubleVerify · Original study ↗

Methodology

Year-over-year increase in AI adoption for media brief summarization, per DoubleVerify '2025 Global Insights' survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers using AI for media brief summarization: 11% ai adoption media brief summarization growth yoy. Source: DoubleVerify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-media-brief-summarization-growth-11pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ai-media-brief-summarization-growth-11pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- ai adoption media brief summarization growth yoy for marketers using AI for media brief summarization<br><small>Source: DoubleVerify (2025) · <a href="https://lighthousedata.io/data/ai-media-brief-summarization-growth-11pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →