80% -- share of martech decisions involving ai criteria for marketing technology decisions (2026)

The share of martech decisions involving ai criteria for marketing technology decisions is 80% as of 2026 according to Gartner. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong share of martech decisions involving ai criteria benchmark for marketing technology decisions is 80%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published share of martech decisions involving ai criteria serving value for marketing technology decisions is 80% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of share of martech decisions involving ai criteria variation for marketing technology decisions include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 80% as of 2026.

For a digital marketer, the published share of martech decisions involving ai criteria serving value is 80%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.