B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of ai users reporting top line revenue gains for AI users in marketing and sales (2025)
71% of AI users in marketing and sales report top-line revenue gains.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stanford HAI
Primary
Tier B
https://www.mktg.ai/post/stop-playing-defense-put-people-at-the-center-of-your-ai-offense ↗
Source Article
Stop Playing Defense: Put People at the Center of Your AI Offense
Stop Playing Defense: Put People at the Center of Your AI Offense
Updated: Sep 4, 2025
Corporate AI Roadmaps: Beyond Checklists to Strategic Growth
=============================================================
Corporate AI roadmaps often resemble procurement checklists. They include another chatbot,…
Original Research
Stanford HAI
· Original study ↗
Methodology
Cited from Stanford HAI AI Index report; secondary citation by mktg.ai
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI users in marketing and sales: 71% share of ai users reporting top line revenue gains. Source: Stanford HAI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-sales-revenue-gains-2025
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<blockquote cite="https://lighthousedata.io/data/ai-marketing-sales-revenue-gains-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of ai users reporting top line revenue gains for AI users in marketing and sales<br><small>Source: Stanford HAI (2025) · <a href="https://lighthousedata.io/data/ai-marketing-sales-revenue-gains-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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