B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- roi lift ai marketing for Companies using AI for marketing (2025)
Companies using AI for marketing report 10-20% higher ROI.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iopex.com
Primary
Tier C
https://www.iopex.com/blog/cmo-playbook-to-win-with-data-ai-and-unified-execution ↗
Source Article
CMOs Playbook to Win with Data, AI, and Unified Execution
Marketing leaders are facing mounting demands to deliver measurable ROI, yet many lack the unified visibility needed to understand what truly works across channels. Significant portions of marketing budgets are lost to inefficiency, and the problem is magnified when teams operate in silos, limiting …
Original Research
iopex.com
· Original study ↗
Methodology
Range 10-20% higher ROI from AI in marketing; midpoint 15% used. Unattributed vendor claim in iOPEX blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies using AI for marketing: 10% roi lift ai marketing. Source: iopex.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-roi-lift
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<blockquote cite="https://lighthousedata.io/data/ai-marketing-roi-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- roi lift ai marketing for Companies using AI for marketing<br><small>Source: iopex.com (2025) · <a href="https://lighthousedata.io/data/ai-marketing-roi-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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