B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3
3 -- ai marketing investment roi multiple for organizations with consolidated data architectures (2025)
Organizations with consolidated data architectures see 3.2x higher ROI from AI marketing investments compared to organizations with siloed systems.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://mydigipal.com/en/blog/marketing-ops-stack-consolidation-2026-roi-automotive-oems ↗
Source Article
Marketing Stack Consolidation for OEMs | MyDigipal
Marketing ops stack consolidation: The 2026 ROI case for automotive OEMs
The average automotive OEM now operates 91 different marketing technology tools across its global operations. That number has grown 34% since 2023, yet marketing efficiency scores have barely moved. The result? Ballooning SaaS …
Original Research
McKinsey
· Original study ↗
Methodology
Attributed to McKinsey 2025; unverifiable citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations with consolidated data architectures: 3 ai marketing investment roi multiple. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-roi-3-2x-consolidated
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<blockquote cite="https://lighthousedata.io/data/ai-marketing-roi-3-2x-consolidated" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- ai marketing investment roi multiple for organizations with consolidated data architectures<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/ai-marketing-roi-3-2x-consolidated" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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