B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- marketers worried about risks of ai in marketing for marketers (2025)
51% of marketers are worried about the potential risks of using AI in marketing and communications.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magnolia and EM Marketing
Primary
Tier A
https://www.magnolia-cms.com/about/press/story/these-are-the-marketing-activities-most-likely-to-con… ↗
Source Article
These are the marketing activities most likely to convert visitors to prospects
Human interaction seems to drive conversions, despite the intense focus on AI.
Jun 9, 2025 | 09:36 AM
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.
“The Human Ma…
Original Research
Magnolia and EM Marketing
· Original study ↗
Methodology
Survey from "The Human Marketers Report" by Magnolia and EM Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 51% marketers worried about risks of ai in marketing. Source: Magnolia and EM Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-risk-worry-2025
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<blockquote cite="https://lighthousedata.io/data/ai-marketing-risk-worry-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- marketers worried about risks of ai in marketing for marketers<br><small>Source: Magnolia and EM Marketing (2025) · <a href="https://lighthousedata.io/data/ai-marketing-risk-worry-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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