B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
39%
39% -- share citing ai benefit enabling predictive analysis for AI in digital marketing (2024)
39% cite enabling predictive analysis as a key benefit of integrating AI into marketing efforts.
- The underlying survey source and methodology are not explicitly named in the text.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
3 Essential Strategies to Close the Digital Skills Gap
3 Essential Strategies to Close the Digital Skills Gap
Aug 07, 2024A significant skills gap has emerged between the talent available and what employers desperately need. The rise of artificial intelligence (AI) has further widened this chasm, as professionals struggle to keep pace with the latest AI…
Methodology
List of key benefits of integrating AI into marketing efforts; original survey not named
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
AI in digital marketing: 39% share citing ai benefit enabling predictive analysis. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-predictive-analysis-2024
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<blockquote cite="https://lighthousedata.io/data/ai-marketing-predictive-analysis-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share citing ai benefit enabling predictive analysis for AI in digital marketing<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/ai-marketing-predictive-analysis-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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