B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- marketing budget allocated to ai campaigns for marketing professionals (2025)
30% of marketing professionals allocate more than 40% of their marketing budget to AI-driven campaigns.
- Original survey source not cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iopex.com
Primary
Tier C
https://www.iopex.com/blog/how-ai-transforming-the-adtech-industry ↗
Source Article
AI in AdTech: How AI is Transforming the Industry
The global AdTech Industry is experiencing exponential growth, driven by the rising demand for speed, personalized advertising, and the proliferation of digital platforms. Key trends include the rise of connected TV (CTV) advertising, in-app advertising, rich media, and interactive ads, as well as t…
Original Research
iopex.com
· Original study ↗
Methodology
Over 40% of budget; figure reported is the 30% share of professionals
Methodology documented
Segmentation
IndustryAdTech
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketing professionals: 30% marketing budget allocated to ai campaigns. Source: iopex.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-budget-allocation-30
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<blockquote cite="https://lighthousedata.io/data/ai-marketing-budget-allocation-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- marketing budget allocated to ai campaigns for marketing professionals<br><small>Source: iopex.com (2025) · <a href="https://lighthousedata.io/data/ai-marketing-budget-allocation-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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