B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- campaign roi improvement rate for AI-driven marketing automation (2024)
According to Salesforce, AI-driven marketing automation improves campaign ROI by 30% on average.
- on average
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Salesforce
Primary
Tier B
https://www.salesforce.com/ ↗
Source Article
AI Marketing Automation in 2025: How Agentic AI Is Transforming Campaigns and Customer Engagement
Marketing has always been about reaching the right person with the right message at the right time. But in 2025, the pace of customer interactions, the explosion of data, and the demand for real-time engagement have pushed traditional marketing automation to its limits. Enter AI marketing automation…
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2026-08-16
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
Original Research
Salesforce
· Original study ↗
Methodology
Source: Salesforce, 2024
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-driven marketing automation: 30% campaign roi improvement rate. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-automation-improves-roi
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<blockquote cite="https://lighthousedata.io/data/ai-marketing-automation-improves-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- campaign roi improvement rate for AI-driven marketing automation<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/ai-marketing-automation-improves-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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