B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- marketing cost reduction rate for companies using AI-powered marketing automation (2026)
Companies that use AI-powered marketing automation experience a 15% reduction in marketing costs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://applaunchpartners.com/startups-future-marketing-strategies-for-2026/ ↗
Source Article
Startup Marketing 2026: AI Strategies for Growth
Original Research
Forrester
· Original study ↗
Methodology
Cited as a recent Forrester report; details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using AI-powered marketing automation: 15% marketing cost reduction rate. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-automation-cost-reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-marketing-automation-cost-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- marketing cost reduction rate for companies using AI-powered marketing automation<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/ai-marketing-automation-cost-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.