B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- companies implementing or considering ai in marketing for senior marketers (2026)
55% of senior marketers' companies are implementing or already considering using AI in their marketing practices.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smart Insights
Primary
Tier C
https://www.apprentus.com/en/private-lessons/amsterdam/computers-electronics/computer-basics/basic-c… ↗
Source Article
Basic Computer Course along with the complete MsOffice Package and HTML (creating web pages) - Amsterdam
Original Research
Smart Insights
· Original study ↗
Methodology
Survey of 100 senior marketers across industries, cited via Smart Insights
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
senior marketers: 55% companies implementing or considering ai in marketing. Source: Smart Insights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-adoption-smart-insights
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-marketing-adoption-smart-insights" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- companies implementing or considering ai in marketing for senior marketers<br><small>Source: Smart Insights (2026) · <a href="https://lighthousedata.io/data/ai-marketing-adoption-smart-insights" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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