B
Evidence Grade B
Graded
under review
Safe to Cite
Current
55%
55% -- share of companies implementing or considering ai in marketing for senior marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smart Insights
Primary
Tier C
https://www.apprentus.com/en/private-lessons/amsterdam/computers-electronics/software-engineering/fi… ↗
Source Article
First Steps to becoming a Software Engineer/Programmer - Amsterdam
Original Research
Smart Insights
· Original study ↗
Methodology
Survey of 100 senior marketers cited via Smart Insights; secondary citation on tutoring listing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
senior marketers: 55% share of companies implementing or considering ai in marketing. Source: Smart Insights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-adoption-senior-marketers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-marketing-adoption-senior-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of companies implementing or considering ai in marketing for senior marketers<br><small>Source: Smart Insights (2026) · <a href="https://lighthousedata.io/data/ai-marketing-adoption-senior-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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