B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of marketers finding ai effective for content creation for AI-utilizing marketers (2023)
90% of marketers utilizing AI find it effective for content creation.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://daiom.in/gen-ai-in-marketing-revolutionizing-the-digital-landscape/ ↗
Source Article
Gen AI in Marketing: Revolutionizing the Digital Landscape
Generative AI or Gen AI has transformed the landscape of marketing, pushing the boundaries of human imagination. This innovative technology, showcased by tools like ChatGPT and DALL-E, focuses on content creation rather than mere analysis, spanning text, designs, music, audio, and video.
At its core…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-utilizing marketers: 90% share of marketers finding ai effective for content creation. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketers-content-creation-effectiveness
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<blockquote cite="https://lighthousedata.io/data/ai-marketers-content-creation-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of marketers finding ai effective for content creation for AI-utilizing marketers<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/ai-marketers-content-creation-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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