B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of martech decisions involving ai criteria for marketing technology decisions (2026)
By 2026, 80% of marketing technology decisions will involve AI evaluation criteria.
- forecast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://arshsingh.com/blog/marketing-consultant-pricing/ ↗
Source Article
Marketing Consultant Pricing in 2026
Original Research
Gartner
· Original study ↗
Methodology
Forecast attributed to Gartner 2023.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing technology decisions: 80% share of martech decisions involving ai criteria. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marTech-decisions-2026
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<blockquote cite="https://lighthousedata.io/data/ai-marTech-decisions-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of martech decisions involving ai criteria for marketing technology decisions<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/ai-marTech-decisions-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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