B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- ai lead gen adoption rate for marketing teams (2023)
31% of marketing teams used AI tools in their lead generation workflow in 2023 according to Salesforce's State of Marketing report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://getgenesis.app/blog/ai-lead-generation-2026 ↗
Source Article
State of AI in Lead Generation 2026: What's Actually Working
State of AI in Lead Generation 2026: Adoption, ROI, and What's Working
AI in lead generation crossed the adoption chasm in 2025. According to Salesforce's State of Marketing report, 72% of marketing teams now use AI tools in their lead generation workflow—up from 31% in 2023.
But adoption doesn't eq…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce State of Marketing data cited by getgenesis.app
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing teams: 31% ai lead gen adoption rate. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-lead-gen-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/ai-lead-gen-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- ai lead gen adoption rate for marketing teams<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/ai-lead-gen-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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