B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.5%
14.5% -- consumer connection reduction for creators using AI-labeled content (2026-05)
People felt 14.5% less connected to creators when their content was known to be created with AI.
- Effect disappears when the AI tool used is perceived as complex and requiring effort
- Applies to creator social media content rather than AI-native accounts
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.5%
Unit
Percentage
Data Vintage
2026-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
University of Southern California / Journal of Consumer Research
Primary
Tier A
https://app.sciencesays.com/p/made-with-ai-gets-lower-engagement?utm_source=podnews.net&utm_medium=w… ↗
Source Article
“Made with AI” gets lower engagement
Original Research
University of Southern California / Journal of Consumer Research
· Original study ↗
Methodology
From 8 online experiments, University of Southern California research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
creators using AI-labeled content: 14.5% consumer connection reduction. Source: University of Southern California / Journal of Consumer Research (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-labeled-creators-connection-2026
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<blockquote cite="https://lighthousedata.io/data/ai-labeled-creators-connection-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.5%</strong> -- consumer connection reduction for creators using AI-labeled content<br><small>Source: University of Southern California / Journal of Consumer Research (2026-05) · <a href="https://lighthousedata.io/data/ai-labeled-creators-connection-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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