B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3,000
3,000 -- sample size of managers surveyed on ai use for kpis for executives worldwide (2026)
Over 3,000 managers worldwide were surveyed by MIT Sloan Management Review and BCG regarding AI use for KPIs.
- The source specifies 'over 3,000 managers'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3,000
Unit
Count
Data Vintage
2026
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MIT Sloan Management Review and Boston Consulting Group
Primary
Tier B
https://market.science/harnessing-the-power-of-ai-in-marketing-analytics/ ↗
Source Article
Harnessing The Power Of AI In Marketing Analytics
Introduction
In the ever-evolving marketing landscape where fast-paced digital media is becoming more prominent, companies are constantly seeking innovative ways to improve their marketing strategies. Among the most powerful tools at the disposal of marketing analytics experts and marketers alike ar…
Original Research
MIT Sloan Management Review and Boston Consulting Group
· Original study ↗
Methodology
Survey by MIT Sloan Management Review and Boston Consulting Group of managers worldwide on AI use for KPI prioritization and accuracy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
executives worldwide: 3,000 sample size of managers surveyed on ai use for kpis. Source: MIT Sloan Management Review and Boston Consulting Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-kpi-managers-survey-3000
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<blockquote cite="https://lighthousedata.io/data/ai-kpi-managers-survey-3000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,000</strong> -- sample size of managers surveyed on ai use for kpis for executives worldwide<br><small>Source: MIT Sloan Management Review and Boston Consulting Group (2026) · <a href="https://lighthousedata.io/data/ai-kpi-managers-survey-3000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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