B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- purchase abandonment rate due to ai interactions for US consumers (2025)
39% of consumers reported abandoning purchases while shopping due to frustrating AI interactions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HomePage News
Primary
Tier B
https://blog.housewares.org/2025/03/13/u-s-retail-intelligence-march-4/ ↗
Source Article
U.S. Retail Intelligence – March - International Housewares Association
February 28 – Consumers Cautious of AI Amid Growing E-Commerce Integration
39% of consumers said they have abandoned purchases while shopping due to frustrating AI interactions, such as inaccurate recommendations or poor chatbot interactions. From: HomePage News
February 28 – QVC Extends Rawlinson a…
Original Research
HomePage News
· Original study ↗
Methodology
Survey cited via HomePage News
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 39% purchase abandonment rate due to ai interactions. Source: HomePage News (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-interaction-purchase-abandonment-2025
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<blockquote cite="https://lighthousedata.io/data/ai-interaction-purchase-abandonment-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- purchase abandonment rate due to ai interactions for US consumers<br><small>Source: HomePage News (2025) · <a href="https://lighthousedata.io/data/ai-interaction-purchase-abandonment-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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