B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- ai roi success rate for Salesforce customers (2025-2026)
According to IBM's State of Salesforce 2025–2026 survey of over 1,200 customers, 33% of AI initiatives meet ROI expectations.
- 53% cite poor data quality as the top adoption barrier for agentic AI
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025-2026
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier A
https://r-sun.ai/insights/ai-driven-b2b-sales-2026 ↗
Source Article
AI-Driven B2B Sales 2026: Benchmarks, Trends & ROI
AI-Driven B2B Sales in 2026: Trends, Benchmarks, and What Actually Works
Mainstream AI adoption is not the same as revenue impact. Your buyer ranks vendors before first contact, often using an LLM. Here is the 2026 evidence stack, failure patterns, and where to place bets.
Topics
- AI-driven B2B sal…
Original Research
IBM
· Original study ↗
Methodology
IBM State of Salesforce 2025–2026 survey of 1,200+ customers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Salesforce customers: 33% ai roi success rate. Source: IBM (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-initiatives-meet-roi-2026
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<blockquote cite="https://lighthousedata.io/data/ai-initiatives-meet-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- ai roi success rate for Salesforce customers<br><small>Source: IBM (2025-2026) · <a href="https://lighthousedata.io/data/ai-initiatives-meet-roi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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