B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- percentage of companies implementing or investigating ai for companies (senior marketers surveyed) (2020)
55% of companies surveyed are either currently implementing or actively investigating some form of AI initiative.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smart Insights
Primary
Tier C
https://www.ams-in.com/top-b2b-marketing-strategies-to-opt-for-in-2021/ ↗
Source Article
Top B2B Marketing Strategies to Opt for in 2021. - Apprise Marketing Services - AMSB2B | Leading B2B Lead Generation Agency
2020 was one of the hardest times most businesses ever faced. Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has caused devastation that would be expected to last for at least a couple of years. However, the most critical impact of this virus is affected by the…
Original Research
Smart Insights
· Original study ↗
Methodology
Study of 100 Senior Marketers done by Smartinsights.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies (senior marketers surveyed): 55% percentage of companies implementing or investigating ai. Source: Smart Insights (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-initiative-implementation-55-percent
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<blockquote cite="https://lighthousedata.io/data/ai-initiative-implementation-55-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- percentage of companies implementing or investigating ai for companies (senior marketers surveyed)<br><small>Source: Smart Insights (2020) · <a href="https://lighthousedata.io/data/ai-initiative-implementation-55-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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