B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- performance improvement rate for individuals using AI (Harvard/P&G study) (2025)
Individuals using AI achieved a 37% performance improvement compared to those working without it in a randomized controlled trial of 776 professionals.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
776
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Digital Data Design Institute
Primary
Tier A
https://www.growthstrategieslab.com/blog/ai-marketing-teammate-strategy-harvard-research-smb-product… ↗
Source Article
AI Marketing Teammates: How One Person + AI Can Outperform Traditional Teams — Growth Strategies Lab
AI Marketing Teammates: How One Person + AI Can Outperform Traditional Teams
New Research Shows How SMBs Can Match Enterprise Performance with Strategic AI Collaboration
Imagine this: A single marketer working with AI can match the performance of a traditional two-person team.
This isn't speculation…
Original Research
Harvard Digital Data Design Institute
· Original study ↗
Methodology
Randomized controlled trial by Harvard Digital Data Design Institute in partnership with Procter & Gamble
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
individuals using AI (Harvard/P&G study): 37% performance improvement rate. Source: Harvard Digital Data Design Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-individual-performance-improvement-harvard-pg
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-individual-performance-improvement-harvard-pg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- performance improvement rate for individuals using AI (Harvard/P&G study)<br><small>Source: Harvard Digital Data Design Institute (2025) · <a href="https://lighthousedata.io/data/ai-individual-performance-improvement-harvard-pg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.