B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

27.3%

27.3% -- share of consumers who think ai can improve customer experience for consumers in 8 markets (2024-03)

Name: Share Of Consumers Who Think AI Can Improve Customer Experience Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2024-03 · n=9,500 · Attest

27.3% of surveyed working-age consumers across 8 markets think AI has the potential to improve the customer experience.

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Attribution: Attest View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

27.3%

Unit

Percentage

Data Vintage

2024-03

Entity

consumers in 8 markets

Sample Size

9,500

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Attest Primary Tier A

https://www.askattest.com/our-research/ai-in-the-shopping-experience ↗

Confidence: 57/100 Vintage: 2024-03 Channel: Common Crawl

Source Article

AI in the shopping experience

Original Research

Attest · Original study ↗

Methodology

Attest survey of 9,500 working-age consumers (18-64) across US, Canada, Mexico, Australia, UK, Germany, France, Netherlands

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers in 8 markets: 27.3% share of consumers who think ai can improve customer experience. Source: Attest (2024-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-improve-customer-experience-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ai-improve-customer-experience-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.3%</strong> -- share of consumers who think ai can improve customer experience for consumers in 8 markets<br><small>Source: Attest (2024-03) · <a href="https://lighthousedata.io/data/ai-improve-customer-experience-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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