B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
85%
85% -- share of businesses believing ai improves customer engagement for businesses (2024)
85% of businesses believe that AI will improve how they engage with customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier C
https://www.primeone.global/top-10-data-driven-lead-conversion-trends-to-watch-in-2024/ ↗
Source Article
Table of Contents
Are you curious about the secret to effective lead conversion in 2024? It’s not just about the numbers; It’s attracting the right kind of leads – those who are genuinely interested and will most likely become not just one-time buyers but loyal customers. Today, customers have endle…
Original Research
IBM
· Original study ↗
Methodology
Cited from IBM; original survey methodology not stated
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
businesses: 85% share of businesses believing ai improves customer engagement. Source: IBM (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-improve-customer-engagement-2024
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<blockquote cite="https://lighthousedata.io/data/ai-improve-customer-engagement-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of businesses believing ai improves customer engagement for businesses<br><small>Source: IBM (2024) · <a href="https://lighthousedata.io/data/ai-improve-customer-engagement-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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