B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
66%
66% -- ai importance for marketing success for marketers (2024)
About 66% of marketers say AI is very important or critically important for their success in the next 12 months.
- Source states 'about 66%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing AI Institute
Primary
Tier C
https://www.digitaspro.com/ai-in-marketing-whats-worth-your-time/ ↗
Source Article
AI In Marketing: What’s Worth Your Time
Introduction
Artificial Intelligence has moved from buzzword to baseline for many marketing teams. Whether you’re a startup, an established brand, or an agency, AI tools promise efficiency, personalization, predictive insight, and scale that were hard to imagine before. But not all AI is equal, and …
Original Research
Marketing AI Institute
· Original study ↗
Methodology
Cited from Marketing AI Institute 2024 State of Marketing AI Report
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
marketers: 66% ai importance for marketing success. Source: Marketing AI Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-importance-marketers-2024
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<blockquote cite="https://lighthousedata.io/data/ai-importance-marketers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- ai importance for marketing success for marketers<br><small>Source: Marketing AI Institute (2024) · <a href="https://lighthousedata.io/data/ai-importance-marketers-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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