B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- ai impact on narrowing choices for US shoppers (2025-12)
57% of surveyed US shoppers report that AI impacts their buyer journey by narrowing choices and assisting in filtering options.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025-12
Entity
Sample Size
1,030
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEMrush
Primary
Tier B
https://futureproof.work/blog-posts/the-future-of-consumer-ai-a-journey-toward-seamless-integration-… ↗
Source Article
The Future of Consumer AI: A Journey Toward Seamless Integration and Trust
The Future of Consumer AI: A Journey Toward Seamless Integration and Trust
The landscape of consumer artificial intelligence is in a state of perpetual acceleration, a dynamic evolution that reshapes how individuals interact with brands, discover products, and make purchase decisions. As we navigate…
Original Research
SEMrush
· Original study ↗
Methodology
SEMrush survey of 1,030 US shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers: 57% ai impact on narrowing choices. Source: SEMrush (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-impact-narrowing-choices
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<blockquote cite="https://lighthousedata.io/data/ai-impact-narrowing-choices" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- ai impact on narrowing choices for US shoppers<br><small>Source: SEMrush (2025-12) · <a href="https://lighthousedata.io/data/ai-impact-narrowing-choices" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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