B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- suppliers expecting ai greatest marketing impact for B2B food and nutrition suppliers (2026)
Nearly 60% of B2B food and nutrition suppliers expect AI to have the greatest impact on marketing in 2026.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smartcore (Informa Markets)
Primary
Tier B
https://www.smartcore-digital.com/en/resources/Blog-page/leveraging-data-analytics-for-personalisati… ↗
Source Article
Data Analytics for B2B Food & Nutrition Personalisation at Scale | Smartcore
Personalisation isn't new. Surely, we’ve tried it in a campaign or two. But the way B2B food and nutrition buyers expect personalisation today, is. They want relevance in messaging and an overall experience that reflects their industry, the challenges, and where they are in their buying journey. And…
Original Research
Smartcore (Informa Markets)
· Original study ↗
Methodology
Smartcore B2B Food and Nutrition Marketing Report 2026 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B food and nutrition suppliers: 60% suppliers expecting ai greatest marketing impact. Source: Smartcore (Informa Markets) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-impact-marketing-2026-suppliers
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<blockquote cite="https://lighthousedata.io/data/ai-impact-marketing-2026-suppliers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- suppliers expecting ai greatest marketing impact for B2B food and nutrition suppliers<br><small>Source: Smartcore (Informa Markets) (2026) · <a href="https://lighthousedata.io/data/ai-impact-marketing-2026-suppliers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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