B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share not considering ai imagery authentic for consumers (2025)
78% of consumers do not consider AI-generated imagery authentic.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Getty Images
Primary
Tier B
https://gopackshot.com/blog/reduce-fashion-returns ↗
Source Article
Why Customers Return What They Chose to Buy | gopackshot
Return rates in fashion e-commerce exceed 50% in DACH markets. The root cause is rarely the product, it's the gap between what content promises and what arrives.
The customer chose your product. They went through the friction of checkout. They waited for delivery. Then they sent it back.
Fashion e-c…
Original Research
Getty Images
· Original study ↗
Methodology
Getty VisualGPS 2025
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelcontent
Cite this stat
Plain Text
consumers: 78% share not considering ai imagery authentic. Source: Getty Images (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-imagery-not-authentic
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<blockquote cite="https://lighthousedata.io/data/ai-imagery-not-authentic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share not considering ai imagery authentic for consumers<br><small>Source: Getty Images (2025) · <a href="https://lighthousedata.io/data/ai-imagery-not-authentic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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