B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- roi exceedance rate for organizations pairing AI with human judgment (2026)
73% of organizations pairing AI with human judgment report exceeding their ROI expectations according to the CMO Council.
- applies to organizations pairing AI with human judgment rather than treating it as a straight replacement
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
CMO Council
Primary
Tier A
https://missionmedia.asia/ai-adoption-roi-gap-organizations/ ↗
Source Article
AI Success Depends on Organizational Maturity, Not Tools
AI Isn't the Bottleneck. Your Organization Is.
Organizations failing with AI are missing organizational alignment, not tools. Top performers using the SRM Maturity Index generate 73% revenue growth.
Most companies are using AI. Almost none of them are getting results from it.
The boardroom script wr…
Original Research
CMO Council
· Original study ↗
Methodology
CMO Council research
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
organizations pairing AI with human judgment: 73% roi exceedance rate. Source: CMO Council (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-human-judgment-pairing-roi-exceedance
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<blockquote cite="https://lighthousedata.io/data/ai-human-judgment-pairing-roi-exceedance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- roi exceedance rate for organizations pairing AI with human judgment<br><small>Source: CMO Council (2026) · <a href="https://lighthousedata.io/data/ai-human-judgment-pairing-roi-exceedance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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