B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- ai gift tool usage intent for US consumers (2025)
83% of consumers plan to use AI tools to choose gifts according to a Zeta Global study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zeta Global
Primary
Tier C
https://gogiftcards.app/blog/ai-gift-concierge-shopify ↗
Source Article
AI Is Becoming the World's Biggest Gift Concierge
AI Is Becoming the World's Biggest Gift Concierge
Shoppers are asking ChatGPT and Gemini what to buy. Gift cards are the top answer — here's why that matters for Shopify merchants.
People Aren't Searching for Gifts Anymore — They're Asking
The way people shop for gifts has shifted. Instead of openin…
Original Research
Zeta Global
· Original study ↗
Methodology
Zeta Global study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 83% ai gift tool usage intent. Source: Zeta Global (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-gift-selection-intent-zeta
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<blockquote cite="https://lighthousedata.io/data/ai-gift-selection-intent-zeta" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- ai gift tool usage intent for US consumers<br><small>Source: Zeta Global (2025) · <a href="https://lighthousedata.io/data/ai-gift-selection-intent-zeta" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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