B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- ai generated video share for AI-generated video (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
IAB
Primary
Tier A
https://whitehat-seo.co.uk/blog/market-research-with-ai ↗
Source Article
AI in Marketing 2026 | Whitehat
AI in Marketing 2026
Global AI adoption in marketing has accelerated sharply since 2024. McKinsey's 2025 global survey found 79% of organisations now use generative AI — up from 33% in 2023. The CMO Survey from Duke University and Deloitte quantifies the shift precisely: AI and machine learning now …
Original Research
IAB
· Original study ↗
Methodology
IAB projection
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
AI-generated video: 40% ai generated video share. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-generated-video-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-generated-video-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ai generated video share for AI-generated video<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/ai-generated-video-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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