B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- share of online content generated or altered by ai for online content globally (2026)
According to Europol, 90% of online content will be generated or altered by artificial intelligence by 2026.
- forecast/projection
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Europol
Primary
Tier B
https://www.clarkinfluence.com/post/influencer-marketing-trends-in-2025 ↗
Source Article
CLARK INFLUENCE | Post
5 Influencer Marketing Trends in 2025 🇫🇷
Dernière mise à jour : 30 nov. 2025
Back in 2023, Clark Influence forecasted several key shifts for influencer marketing in 2024, including the rise of creators beyond social media platforms, the evolution of creators into "employees," and the transformation …
Original Research
Europol
· Original study ↗
Methodology
Europol forecast cited by Clark Influence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online content globally: 90% share of online content generated or altered by ai. Source: Europol (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-generated-online-content-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-generated-online-content-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of online content generated or altered by ai for online content globally<br><small>Source: Europol (2026) · <a href="https://lighthousedata.io/data/ai-generated-online-content-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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