B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- share of marketing content generated by ai for Marketing content produced by big (large) companies using generative AI tools (2025)

Name: Share Of Marketing Content Generated By AI Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2025 · Gartner

By 2025, it is estimated that big companies will use generative AI tools to produce 30% of marketing content.

Forward-looking estimate/forecast

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2025

Entity

Marketing content produced by big (large) companies using generative AI tools

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier C

https://bestofai.com/article/generative-ai-takes-stereotypes-and-bias-from-bad-to-worse ↗

Confidence: 51/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Generative AI Takes Stereotypes and Bias From Bad to Worse

1 Feature Story Generative AI Takes Stereotypes and Bias From Bad to Worse Oct 06, 2023 · news.bensbites.coThe issue of AI bias is gaining attention globally, with lawmakers in the EU and the US considering regulations to address the problem. The generative AI market, which includes tools like Stabl…

Original Research

Gartner · Original study ↗

Methodology

Forward-looking forecast (published Oct 2023) cited via Ben's Bites newsletter summarizing unnamed research; closely matches the widely reported Gartner prediction that 30% of outbound marketing messages from large organizations will be synthetically generated by 2025 (vs. less than 2% in 2022). 'Big companies' scope retained as stated.

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Marketing content produced by big (large) companies using generative AI tools: 30% share of marketing content generated by ai. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-generated-marketing-content-large-companies-2025

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<blockquote cite="https://lighthousedata.io/data/ai-generated-marketing-content-large-companies-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of marketing content generated by ai for Marketing content produced by big (large) companies using generative AI tools<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/ai-generated-marketing-content-large-companies-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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