B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- ai generated content preference rate for travelers preferring AI-generated content with human input (2023)
41% of travelers prefer AI-generated content when it includes human input.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
7,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Expedia Group
Primary
Tier A
https://partner.expediagroup.com/en-us/resources/blog/crack-code-on-travel-content-science-of-wander… ↗
Source Article
What makes the best travel advertising content | Expedia Group
- Watchable content
- Authentic perspectives
- Narrative-driven structure
- Designed for attention
- Enhanced with AI
- Representative and relatable
Partner with us to create content that resonates with travelers.
Travel marketers work hard to craft compelling stories, but they're fighting for atten…
Original Research
Expedia Group
· Original study ↗
Methodology
In-depth global survey of more than 7,000 respondents conducted in July and August.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
travelers preferring AI-generated content with human input: 41% ai generated content preference rate. Source: Expedia Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-generated-content-preference
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-generated-content-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- ai generated content preference rate for travelers preferring AI-generated content with human input<br><small>Source: Expedia Group (2023) · <a href="https://lighthousedata.io/data/ai-generated-content-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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