B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1.6%
1.6% -- ai generated content percentage for commercials (2024)
AI-generated content in advertisements is projected to account for 1.6% of all commercials in 2024.
- Projection/forecast by GroupM
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
GroupM
Primary
Tier A
https://barrettmedia.com/2024/06/13/majority-of-media-advertising-projected-to-be-ai-aided-by-end-of… ↗
Source Article
Majority of Media Advertising Projected to Be AI-Aided By End of Decade
The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.
GroupM has released its This Year Next Year forecast. In its projections, it believes …
Original Research
GroupM
· Original study ↗
Methodology
GroupM This Year Next Year forecast
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
commercials: 1.6% ai generated content percentage. Source: GroupM (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-generated-content-in-advertisements-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-generated-content-in-advertisements-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.6%</strong> -- ai generated content percentage for commercials<br><small>Source: GroupM (2024) · <a href="https://lighthousedata.io/data/ai-generated-content-in-advertisements-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.