B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31%
31% -- previous ai focus group adoption rate for insights teams (2024)
31% of insights teams used some form of AI in qualitative research two years prior (2024).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
Rival Group
Primary
Tier A
https://getperspective.ai/blog/2026-state-of-ai-focus-groups-adoption-benchmark ↗
Source Article
The 2026 State of AI Focus Groups: Adoption Benchmark
•13 min read
The 2026 State of AI Focus Groups: Adoption Benchmark
TL;DR
The 2026 state of AI focus groups is one of mainstream adoption with unresolved trust: roughly 72% of insights teams now use some form of AI in qualitative research, up from 31% two years prior, and 53% of researchers say they …
Original Research
Rival Group
· Original study ↗
Methodology
Rival Group 2026 Market Research Trends Report
Segmentation
Industrymarketing
Channelcontent
Cite this stat
Plain Text
insights teams: 31% previous ai focus group adoption rate. Source: Rival Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-focus-groups-adoption-previous-rate-2024
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<blockquote cite="https://lighthousedata.io/data/ai-focus-groups-adoption-previous-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- previous ai focus group adoption rate for insights teams<br><small>Source: Rival Group (2024) · <a href="https://lighthousedata.io/data/ai-focus-groups-adoption-previous-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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