B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- marketers rating ai extremely important for marketers (2021)
Approximately 59% of marketers/respondents surveyed by Tealium stated that AI capabilities are extremely important for achieving their marketing priorities in 2021.
- Report noted as 'Approximately 59%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tealium
Primary
Tier B
https://martechasia.net/marketing-intelligence/marketers-to-spend-more-on-martech-this-year-compared… ↗
Source Article
Martech 2021: Marketers to spend more on Martech compared to 2019 | MartechAsia
AI is going to be central to their marketing plans.
Marketers will be investing more in marketing technology (martech) in 2021, and the lynchpin for their marketing plans will be artificial intelligence (AI).
This research comes from Tealium which recently published its “State of the Customer Data P…
Original Research
Tealium
· Original study ↗
Methodology
Tealium survey, State of the Customer Data Platform report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 59% marketers rating ai extremely important. Source: Tealium (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-extremely-important-marketers-2021
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<blockquote cite="https://lighthousedata.io/data/ai-extremely-important-marketers-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- marketers rating ai extremely important for marketers<br><small>Source: Tealium (2021) · <a href="https://lighthousedata.io/data/ai-extremely-important-marketers-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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