B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

86%

86% -- marketers expecting roi increase for B2B marketers (2026)

Name: Marketers Expecting ROI Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2026 · ABM Agency

86% of marketers expect AI to boost the ROI of their ABM efforts in the coming year.

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Attribution: ABM Agency View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

86%

Unit

Percentage

Data Vintage

2026

Entity

B2B marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

70/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

ABM Agency Primary Tier B

https://abmagency.com/the-future-is-now-how-ai-and-predictive-analytics-are-revolutionizing-abm-in-2… ↗

Confidence: 61/100 Vintage: 2026 Channel: Common Crawl

Source Article

The Future is Now: How AI and Predictive Analytics Are Revolutionizing ABM in 2026 |

Also cited by

adweek.com https://www.adweek.com/

2026-08-16

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-16

blog.hootsuite.com https://blog.hootsuite.com/

2026-08-16

Original Research

ABM Agency · Original study ↗

Methodology

Marketers expect AI to boost the ROI of their ABM efforts in the coming year

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B marketers: 86% marketers expecting roi increase. Source: ABM Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-expected-roi-in-abm

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<blockquote cite="https://lighthousedata.io/data/ai-expected-roi-in-abm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- marketers expecting roi increase for B2B marketers<br><small>Source: ABM Agency (2026) · <a href="https://lighthousedata.io/data/ai-expected-roi-in-abm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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