B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- percentage of marketers exceeding roi expectations for AI implemented in 2024 (2024)
80% of marketers said that AI implemented in 2024 exceeded ROI expectations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Invoca
Primary
Tier B
https://www.invoca.com/cmo-guide-ai-b2c-digital-marketing-2025 ↗
Source Article
The CMO’s Guide to AI in B2C Digital Marketing
The CMO’s Guide to AI in B2C Digital Marketing
This guide uses data from Invoca’s 2025 State of AI in B2C Digital Marketing Report to help you build an AI martech implementation strategy with research-backed tactics for successful AI adoption.
We’ll expose how marketing leaders use AI, how they’re i…
Original Research
Invoca
· Original study ↗
Methodology
Source: Invoca’s 2025 State of AI in B2C Digital Marketing Report
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
AI implemented in 2024: 80% percentage of marketers exceeding roi expectations. Source: Invoca (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-exceeds-roi-expectations
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<blockquote cite="https://lighthousedata.io/data/ai-exceeds-roi-expectations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- percentage of marketers exceeding roi expectations for AI implemented in 2024<br><small>Source: Invoca (2024) · <a href="https://lighthousedata.io/data/ai-exceeds-roi-expectations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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