B
Evidence Grade B
Graded
under review
Safe to Cite
Current
79%
79% -- ai enhanced search adoption rate for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.webviewseo.com/blog/geo-vs-seo-the-ultimate-guide-for-saas-marketers ↗
Source Article
GEO vs SEO: The Ultimate Guide for SaaS Marketers [2025]
The way people search for information online is changing fast.
For years, SEO has been the cornerstone of digital visibility. It’s how SaaS brands have driven organic traffic, educated buyers, and scaled customer acquisition. But now, a new player has entered the arena: Generative Engine Optimizatio…
Original Research
Gartner
· Original study ↗
Methodology
Consumer survey projection cited in WebviewSEO guide (attribution implied via Gartner bullet block); refers to usage expected within the next year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 79% ai enhanced search adoption rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-enhanced-search-consumer-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-enhanced-search-consumer-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- ai enhanced search adoption rate for Consumers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/ai-enhanced-search-consumer-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.