B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
51%
51% -- ai email marketing effectiveness perception for email marketers (2024)
51% of email marketers believed that an AI-supported email marketing strategy is more effective than a traditional strategy.
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Lighthouse Research Team
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Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
lumia360.com
Primary
Tier C
https://www.lumia360.com/the-role-of-ai-in-email-marketing/ ↗
Source Article
The Role of AI in Email Marketing - Lumia360 - Road To Success
Email marketing is an effective way of generating leads and converting audiences. Many customers stated that email is their preferred channel for interaction. Hence, it is an important strategy of a business. According to research, the number of outbound emails has increased by 15% last year. The vo…
Original Research
lumia360.com
· Original study ↗
Methodology
Unspecified report cited by blog; original study not identified
Methodology documented
Segmentation
IndustryAll
Roleemail marketer
Channelemail
Cite this stat
Plain Text
email marketers: 51% ai email marketing effectiveness perception. Source: lumia360.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-email-strategy-effectiveness-51pct
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<blockquote cite="https://lighthousedata.io/data/ai-email-strategy-effectiveness-51pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- ai email marketing effectiveness perception for email marketers<br><small>Source: lumia360.com (2024) · <a href="https://lighthousedata.io/data/ai-email-strategy-effectiveness-51pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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