B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- ai email personalization adoption rate for B2B GTM teams (2026)
67% of surveyed teams report using AI for email personalization.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier B
https://gtmstack.app/blog/best-gtm-tools-software ↗
Source Article
Best GTM Tools & Software in 2026: 15 Platforms Reviewed | GTMStack
Best GTM Tools & Software in 2026: 15 Platforms Reviewed
The 15 best GTM tools and software for B2B teams in 2026, organized by category. Covers pricing, pros, cons, and how to choose the right stack.
GTMStack Team
Table of Contents
What We Actually Learned Evaluating 50+ GTM Tools
The average B2B G…
Original Research
GTMStack
· Original study ↗
Methodology
GTMStack survey; sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B GTM teams: 67% ai email personalization adoption rate. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-email-personalization-usage-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-email-personalization-usage-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- ai email personalization adoption rate for B2B GTM teams<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/ai-email-personalization-usage-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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