B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- promotional roi improvement for AI-driven promotions (2025)
AI-driven promotions improve promotional ROI by 20% to 30%.
- Reported as a range of 20% to 30%
- Secondary citation attributed to Harvard Business Review
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://www.enreach.ai/insights/how-to-measure-ai-sales-agent-roi ↗
Source Article
How To Measure AI Sales Agent ROI
How To Measure AI Sales Agent ROI
How To Measure AI Sales Agent ROI
Sales Technology
Jun 6, 2025
Jun 6, 2025
Learn how to effectively measure the ROI of AI sales agents by tracking cost savings, revenue growth, and efficiency improvements.
Learn how to effectively measure the ROI of AI sales agents …
Original Research
Harvard Business Review
· Original study ↗
Methodology
Range 20-30% reported; midpoint 25% used; attributed to Harvard Business Review
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-driven promotions: 20% promotional roi improvement. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-driven-promotions-roi-improvement
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<blockquote cite="https://lighthousedata.io/data/ai-driven-promotions-roi-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- promotional roi improvement for AI-driven promotions<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/ai-driven-promotions-roi-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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