B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- decision making speed improvement for organizations embedding AI in customer experience and research workflows (2026)
Organizations that embed AI into customer experience and research workflows can improve decision-making speed by up to 40%.
- improvement is up to 40%
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.akraya.com/blog/how-to-use-ai-for-ux-research-analysis ↗
Source Article
How to Use AI for UX Research Analysis
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited from McKinsey & Company; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations embedding AI in customer experience and research workflows: 40% decision making speed improvement. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-decision-speed-improvement-40
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<blockquote cite="https://lighthousedata.io/data/ai-decision-speed-improvement-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- decision making speed improvement for organizations embedding AI in customer experience and research workflows<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/ai-decision-speed-improvement-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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