B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- customer engagement increase from ai tools for AI-powered marketing tools (2025)
According to McKinsey research, AI-powered tools boost customer engagement by 30%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.entlify.com/blog/digital-marketing-trends-2025 ↗
Source Article
Digital Marketing Trends 2025: AI, Zero-Click Search & More
Key Takeaways
Google Search is undergoing a structural shift from a list of ranked links to AI-generated answers, agentic task completion, and expanded SERP features that push organic results further down the page. For B2B SaaS companies, this means stable rankings no longer guarantee consistent tra…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited by Entlify
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-powered marketing tools: 30% customer engagement increase from ai tools. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-customer-engagement-boost-mckinsey
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<blockquote cite="https://lighthousedata.io/data/ai-customer-engagement-boost-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- customer engagement increase from ai tools for AI-powered marketing tools<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/ai-customer-engagement-boost-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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