B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- ai budget investment growth rate for AI investment budgets among companies surveyed by Osservatorio CRM (Italy) (2025)
Artificial Intelligence registered a 25% increase in investment budget allocation in 2025 compared to 2023 among surveyed companies.
- Growth is compared to 2023 survey baseline where only 13% prioritized AI
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Osservatorio CRM
Primary
Tier B
https://osservatoriocrm.it/9-osservatorio-crm-risultati-completi/ ↗
Source Article
9° Osservatorio CRM: risultati finali - Osservatorio CRM
L’ascesa dell’AI nei budget di investimento 2025
STABILE IL PRIMATO DEL CRM
Il CRM si conferma al primo posto tra le priorità di investimento 2025 seguito da Marketing Automation e Digitalizzazione dei processi: è necessario consolidare le fondamenta per poter offrire un’esperienza davvero omnicanal…
Original Research
Osservatorio CRM
· Original study ↗
Methodology
Growth in AI budget allocation vs 2023, from 9° Osservatorio CRM survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI investment budgets among companies surveyed by Osservatorio CRM (Italy): 25% ai budget investment growth rate. Source: Osservatorio CRM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-crm-budget-increase-2025-italy
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<blockquote cite="https://lighthousedata.io/data/ai-crm-budget-increase-2025-italy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ai budget investment growth rate for AI investment budgets among companies surveyed by Osservatorio CRM (Italy)<br><small>Source: Osservatorio CRM (2025) · <a href="https://lighthousedata.io/data/ai-crm-budget-increase-2025-italy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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