B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- lower ctr rate for AI-generated creative (Q1 2026)
Among marketing teams that tried AI-generated creative, 41% reported seeing lower click-through rates compared to human-created creative.
- Applies specifically to teams that tried AI-generated creative (54% of surveyed teams)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GrowwithBA
Primary
Tier A
https://growwithba.com/blog/ai-adoption-study-marketing-teams-2026 ↗
Source Article
AI adoption in marketing teams 2026: 200-brand study
We surveyed 200 marketing teams across our client portfolio and partner networks in Q1 2026. Sample: DTCSaaS, B2B services, local businesses from 2 to 400 employees.
Methodology
- →Sample: 200 marketing teams (118 US, 42 India, 21 UK, 19 other)
- →Sizes: 14% under 10 employees, 42% 10-50, 31% 50-200…
Original Research
GrowwithBA
· Original study ↗
Methodology
54% of teams tried AI-generated creative; among them, 41% saw lower CTR than human creative
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-generated creative: 41% lower ctr rate. Source: GrowwithBA (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-creative-lower-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-creative-lower-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- lower ctr rate for AI-generated creative<br><small>Source: GrowwithBA (Q1 2026) · <a href="https://lighthousedata.io/data/ai-creative-lower-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.