B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- share of marketers expecting major disruption to creative processes for marketers (H2 2025)
31% of marketers expect major disruption to creative processes / creative optimization over the next year according to Mediaocean's H2 2025 report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
H2 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mediaocean
Primary
Tier B
https://www.mi6agency.com/news-round-up-august-2025 ↗
Source Article
News Round Up | August 2025
News Round Up | August 2025
We get it—you're busy. That's why we've put together these quick article roundups, updated weekly(ish), here's what we cover: UN SDGs, entrepreneurship, marketing, and local news for Grey and Bruce Counties. Get the key takeaways and actionable advice you need, fast.
UPDA…
Original Research
Mediaocean
· Original study ↗
Methodology
Mediaocean H2 2025 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 31% share of marketers expecting major disruption to creative processes. Source: Mediaocean (H2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-creative-disruption-2025
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<blockquote cite="https://lighthousedata.io/data/ai-creative-disruption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of marketers expecting major disruption to creative processes for marketers<br><small>Source: Mediaocean (H2 2025) · <a href="https://lighthousedata.io/data/ai-creative-disruption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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