B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35%
35% -- ai usage for copywriting for digital professionals using AI (2024)
35% of digital professionals who use AI use it to assist with copywriting.
- Survey of US digital professionals only
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
601
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Glassbox
Primary
Tier A
https://www.glassbox.com/personalization-in-the-age-of-ai/ ↗
Source Article
Personalization in the age of AI - Glassbox
Personalization in the Age of AI
In our digital age, personalization is paramount
of digital professionals agree that personalization is key to providing high-quality digital customer experiences.
report that their company has increased investments in personalization in the last year.
Yet, digital p…
Original Research
Glassbox
· Original study ↗
Methodology
Glassbox survey, June 4-26 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital professionals using AI: 35% ai usage for copywriting. Source: Glassbox (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-copywriting-usage-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-copywriting-usage-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- ai usage for copywriting for digital professionals using AI<br><small>Source: Glassbox (2024) · <a href="https://lighthousedata.io/data/ai-copywriting-usage-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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