B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86.5%
86.5% -- share of top ranking pages with ai generated content for Google top-ranking pages (2025)
86.5% of top-ranking pages analysed contained some AI-generated content in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
86.5%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
600,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://roardigital.co.uk/insights/why-does-every-article-sound-the-same-one-marketers-comment-on-co… ↗
Source Article
Why does every article sound the same? One marketers comment on content in 2026
I was researching article topics recently and when scanning the SERPs and LinkedIn for ideas… I found the same piece over and over and over again. Not just the same topic, but the same angle, narrative, and in some cases, an almost word for word introduction.
When did we stop brainstorming content o…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs analysis of 600,000 pages across 100,000 keywords
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google top-ranking pages: 86.5% share of top ranking pages with ai generated content. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-content-top-ranking-pages-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-content-top-ranking-pages-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86.5%</strong> -- share of top ranking pages with ai generated content for Google top-ranking pages<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-content-top-ranking-pages-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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